Good Boy Brand Guide: Take a Walk in Our World

While the dog treat and toy market seem to be dominated by the likes of Pedigree, there is a brand that can rival them for quality toys and treats – Good Boy.

While you may not be familiar with the brand, they’re well-known for providing fun and quality products for pooches all over the UK.

We’re going to show you why Good Boy products are worth stocking, explain their philosophy and show you some of their best products. 

You’ll improve your brand and product knowledge, which makes selling them a lot easier!

Who is Good Boy?

Good Boy released their first brand of dog chocolate treats in 1963, before being transferred to a purpose-built factory in 1965. The treats were invented in the 1950s by Mr Alltoft and his crazy scientist partner and are still the only chocolate dog treat without any cocoa. 

The dog treats were so successful the brand became a mainstay in Britain and were endorsed by The Queen in 1967. And it got better from there, and in 1976 the company got a Royal Warrant as an official supplier to The Queen.

Good Boy has come a long way since then, hitting a new milestone in 2018 with over 22 million tasty meat treats sold in just one year. That’s a lot of happy customers and wagging tails.

What Does Good Boy Stand For?

Owner & Dog Centric

Good Boy is all about owners and their dogs, making sure they’re happy is at the top of their priority list – starting with the tastiest treats or the coolest toys. And secondly, the great news is that the company has exciting plans for the future! More dog treats, toys and food are in the pipeline, more than you can shake a stick at!

Quality is Key

Good Boy’s motto is “If your dog is healthy and happy, so are we!” They provide the best-tasting treats and most exciting toys in the market, but most importantly they offer amazing quality! 

To help them, they have an experienced team of people whose sole purpose is ensuring quality does not fail customers and their dogs and guarantees greater control over the products they manufacture.

Let’s Have Fun!

There is far too much ‘seriousness’ in the world of dogs. So, Good Boy has broken it down for you and added a spoonful of excitement, deliciousness and fun! They aim to put a smile on faces with heaps of fun and new ‘stuff’ to keep tails wagging! They know that if they’re happy you are too, and while their mission is to make safe toys and create treats as healthy as they can be, what’s the point if you can’t have a little fun along the way?!

What Good Boy Products Should You Stock?

We have plenty of Good Boy products to get your customers excited, here are our favourites:

1. Good Boy Dog Toys

You’d be lying if you said that a good toy doesn’t get your dog’s tail wagging! We know that when it comes to toys, one size most certainly does not fit all. Dogs need a toy for every occasion – and we’ve got it all…with squeaky, chewy and tuggy as well as fetch and soft toys, there’ll never be a dull moment.

• Puppy Bone Dog Toy
• Plush Football Dog Toy
• Ball-On-A-Rope Dog Toy
• Fluffy Dog Dog Toy
• Tennis Ball Thrower
• Knaw-a-Bone Giggler

2. Good Boy Treats

Good Boy treats are irresistibly delicious treats for your pooch! They’re perfect for everyday treats or training rewards. Your dog will love these tasty treats and will do anything for them! They also come in a handy pack size to take with you when out and about with your canine friend. Plus, there are no artificial flavours, colouring or additives.

• Tender Beef Fillets
• Crunchy Chicken & Calcium Bones
• Chewy Beef Braid
• Duck Bites
• Lamb Fillets
• Pigs in Blankets
• Venison Steaks
• Mini Bites With Fish & Cheese

3. Good Boy Accessories

It isn’t all about having fun, owning a dog requires people to buy the boring stuff, too. So whether it’s keeping the house clean or picking up after dogs, we’ve got the accessories your customer’s needs.

• Travel Water Bottle 500ml
• Antibacterial Biodegradeable Poo Bags
• Pet Wipes 20s
• Puppy Pads 8s

Stocking Up Dog Products? Read Our Guide

If you’re stocking up on dog products, we have the perfect blog to help you decide what to buy. It’s called: What Are the Best Dog Products to Sell. You’ll find some accompaniments to your Good Boy selection, so it’s well worth a read.

Set Up An Account & Get Trade Prices for All Good Boy Products

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