Posted By Paige Prestage Marketing Executive on 13th January 2021

Nicorette Brand Guide: Let’s Do Something Incredible

In 1962 over 70% of British men smoked and over 40% of British women smoked, which seems unthinkable now. Even as recently as 1974, 74% of the population smoked, and in the early 1990s, it was 30%. 

It seems strange to think that people once thought smoking was healthy, and doctors promoted cigarettes.

But new research emerged, and strong links to cancer, lung disease and a whole host of other problems meant many people started to quit.

In 2010, 21% of the population smoked; in 2013, 19.3% of the population smoked, and in 2018 it had reduced to 14.4%.

While they’re great numbers, the work isn’t complete. We have to commend the NHS for promoting the dangers of smoking and the government for changing legislation around tobacco. 

But we also have to recognise smoking cessation companies like Nicorette, who provide tools and communities so smokers can quit with confidence. 

We’re going to look at the Nicorette brand, what it stands for and how you can help your customers quit with our recommended products.

Who Is Nicorette?

Nicorette is the brand name for nicotine replacement tools, or NRTs as they’re sometimes known. The brand name is a combination of the words nicotine and the Swedish ‘rette’, which means right away.

A Brief History

The first tool was developed in Sweden in the 1970s by company AB Leo, which came in the form of chewing gum and was the first nicotine replacement tool ever to hit the market. 

It all started in 1967 when inventor Ove Fernö received a letter from his friend Dr Claes Lundgren at the Department of Aviation Medicine at the Physiological Institute of Lund University suggesting he create an oral substitute for tobacco after noticing that submariners and aviation crews chewed tobacco and snus when cigarettes were unavailable. Fernö began using the gum and quit within one year.

Nicorette was registered as a drug in Switzerland in 1978, in Canada in 1979  and in the UK in 1980, and in 1984 it was approved by the FDA in America. In 2016, it was the third biggest branded over-the-counter medication sold in Great Britain with sales of £66 million.

Over the next fifty years, more products were created, such as:

  • 1991 – Nicorette Patch
  • 1994 – Nicorette Nasal Spray
  • 1996 – Nicorette Inhaler
  • 1999 – Nicorette Microtab
  • 2004 – Nicorette Peppermint Chewing Gum
  • 2005 – Nicorette Fresh Mint Chewing Gum
  • 2008 – Nicorette Invisipatch
  • 2009 – Icy White Chewing Gum
  • 2010 – QuickMist Mouthspray
  • 2011 – ActiveStop Mobile App

What Does the Nicorette Brand Stand For?

Preparation

As we know, smoking is highly addictive and many people struggle with the mental and physical symptoms of quitting. Reaching the decision to quit can be mountainous in itself, and Nicorette is considerate of the initial struggle. Their website is full of useful resources such as the benefits of quitting, myths around quitting, finding the right products and what to do if you’ve relapsed.

Support

The main aim of Nicorette is to provide support to the people they help quit, which comes in many forms. The main way they support people is by providing products that help them control their nicotine intake, but they also use other methods of support, which include:

  • What do if you have a cigarette
  • How to manage cravings
  • How to support a quitter
  • How to build a support network

Nicorette ensures that people get the right support no matter what stage of their quitting journey they’re at.

Celebration

Nicorette is all about celebrating customer success, and showing a track record of what they’ve helped people achieve plays a huge part in their brand’s success.

They regularly post ‘quitter of the week’ stories on their social media pages, and have a page dedicated to quitter’s success stories on their website, which include interviews with people as well as their motivation for quitting and how quitting has helped them.

Sustainability

Nicorette delivers a powerful message that they don’t want to exist one day. And while that mission is a long way off and an ambitious target, it shows their commitment to their cause and connects people to their brand. 

Nicorette’s manufacturing site in Helsingborg, Sweden has been certified as carbon-neutral, which means they reduced carbon emissions from 5012 tonnes to zero. They achieved this by using sustainable energy resources such as district heating and biogas.

Nicorette is also committed to reducing the amount of plastic in their packaging, and are finding alternative materials that don’t do as much harm to the planet. Now consumers are looking for companies that respect the planet, this is another reason to stock Nicorette on your shelves.

What Nicorette Products Should You Stock?

Here are some of our top Nicorette products that’ll help your customers quit smoking:

1. Nicorette Lozenges Mint 2mg 20s

Nicorette Mint Lozenges use a dual-layer technology so as the lozenge dissolves it releases small doses of therapeutic nicotine to help relieve nicotine cravings and withdrawal symptoms. 

The icy mint flavour provides quitters with a long-lasting cooling taste and the small and discreet package is easily portable in pockets and bags, allowing for it to be used on-the-go for fast, effective relief.

2. Nicorette Icy White Gum 25s

Nicorette Icy White Gum come in packs of 25 to help relieve withdrawal symptoms and reduce nicotine cravings. It provides a safe method to help people quit smoking whilst being sugar-free and including teeth whitening ingredients.

Whether your customers want to completely stop or just cut down, this handy package fits easily into any pocket or handbag making it perfect for use on-the-go.

3. Nicorette Inhalator 15mg 4s

The Nicorette Inhalator is used to relieve and/or prevent withdrawal symptoms and reduce cravings. It provides a safer alternative to smoking for both your customer and those around them. 

So, whether they want to completely stop or just cut down, this handy package fits easily into any pocket or bag and is easy to use on-the-go.

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